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Herring «New Ocean»

«New Ocean» is a seafood product of the «Perekrestok» chain's own trademark. The task was to create an attractive food zone and packaging layout based on the existing corporate identity for the herring line. To attract attention, the idea of serving herring in the form of a boat, fish and hearts was invented. The original illustrations on the packaging not only attract attention, but also help to highlight the goods on the shelves of the store in the neighborhood of competitors.